August 29, 2019

For the first three years of business, I had been the graphic designer here.
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I have always enjoyed art, and even majored in it for the 3 years I did go to college. From flyers, to posts, to shirts, to even the Logo. All artwork in the business fell on me.
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When we started interviewing for a new employee last November there was one in particular that stuck out. On top of him being a great fit with the company, he was very skilled in art and enjoyed it quite a bit. I saw an opportunity to let this new guy use his passion for art here at work and to take a lot off of my plate.
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This was not a very easy transition, though. The overall look of our graphics had been my baby since we started. The little intricate details I had developed that made this uniquely ours was tougher for another artist to pick up on than I realized. Especially for one with a VERY different style. Even more, it was tough for me to give it up. But... I knew it needed to be done eventually for this company to grow.
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@stepbackzach has been unbelievably patient and understanding of all of this. He listens to my critiques, and conforms his style to the one we have built. Not only this, but he works hard at it too, always looking and exploring ways to continuously make it better.
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On top of that, he is a stellar employee. We hope he ends up with us long term, but there’s a decent chance that art takes him somewhere else. However, there hasn’t been a shift that this dude has put in any less than 110%. He loves it when the store is busy, so he can help a lot of customers and is known as the guy that mixes up a dozen samples when someone wants to try something new.
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I do my best to give him more and more creative freedom when it comes to the art and graphics here. And the more I let him implement his own style, the better it all looks. I’m excited not only for how the graphics here will develop with him in charge, but for all the artwork this dude will produce over the years to come. He is very talented, but is constantly developing his skills to take things to the next level. Go check out the work on his page, and you will know what I’m talking about.
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#unsuccessfulentrepreneur