August 8, 2019

“When’s store number 2 coming?”, is the number one question I get now days.
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I get it, it’s a huge and very noticeable milestone, and will show everyone that we are moving in the right direction. And I honestly appreciate the question, it shows that these people care about us and the growth of the business.
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Here’s my answer though.
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We are still growing, but also still learning.
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In the grand scheme of things we are only 3 years old, and our very first business venture. We also didn’t start this business knowing everything there is to know. We have learned a lot over the last several years, and I’m sure we will continue to learn. We will never know everything, but I feel confident at this point that we don’t know enough.
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We also got into this industry to do things the right way, and hold each location to a relatively high standard. The goal isn’t just to pop up stores as fast as we can. If we were in this solely for the money, we would be doing things a lot differently.
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To be honest though, we could probably move forward with opening another location now. The store is doing well, but it is still taking a decent amount of effort to get the current store to our personal standard. I would have to leave the current location ill prepared to indefinitely succeed, and would be starting another store without total confidence that it would succeed.
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Our goal is to make sure this store as consistent as possible first. We need to make sure that this store has a certain amount of sales consistently, is profitable at all times, and we need to have a full model set in place for this location. At that point we can easily duplicate the entire business system, and open more locations much easier.
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A second location has been a huge goal for us personally as well. We have always been working towards that, and continue to get closer and closer. However, once we get over one hurdle we realize another. I know there will never be a perfect time, but today is not it. That day WILL come though, and I’m not stopping before it does. I can’t promise anything, but I am really starting to get the feeling we could be close...
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#unsuccessfulentrepreneur